Copyright
© Stephen Wright
The
methods by which we use to contact each other, especially in
internet marketing activities continue to undergo dramatic
transformation. In the not to distant past (only a couple of years
ago!) we kept in touch with customers ? existing or potential new ones,
using the telephone, fax machines, direct mail marketing and even
in-person meetings. Today, people expect more frequent updates, new
information, and the latest of everything. So much so that it is
literally impossible to keep up with this dizzying pace and certainly
not on a continuing or ongoing basis with any consistency. Thankfully,
blogging has come to the rescue. Setting up a blog on your web site -
and having an associated RSS feed - means you can keep in constant
touch with your clients and potential customers. Plus you don't have to
email them and they can get your latest news without having to visit
your web site.
So how does this all work? A blog is really
a fancy
name for a
web page that gets updated regularly. It's nothing special. There are
several methods of writing 'blogs', but they are nothing more than
computer programs which allow you to easily update a web page. Far and
away the easiest way to start a blog is with a popular blog website.
One example is called blogger.com.
However, for keeping in touch with your
customers,
RSS is the
key. RSS stands for Really Simple Syndication. What this means is that
your blog can be automatically delivered to people who want to read it
- you don't have to send it to them and neither do they have to come
and collect it. All they need is the address of your RSS Feed and their
RSS Newsreader can do the job for them. There are several RSS readers
available and new web browsers incorporate the ability to read RSS
feeds and keep them updated.
Whenever you add new content to your blog,
the RSS
Feed
automatically gets updated in everyone's Reader program or web browser.
That means you are guaranteed to be able to keep in touch with clients
and prospects. You don't have to do anything other than produce the
content. Equally, you don't face the problems of email filters and
anti-spam programs blocking your email. Furthermore, people tend to
read RSS Feeds because they have subscribed to them whereas they tend
to ignore non urgent emails.
After a small amount of basic research and
reading,
you will
quickly see, there are numerous advantages to Blogs and RSS Feeds. One
of the biggest reasons is that search engines love them. This is
because blogs provide fresh and new content - precisely the thing that
searchers are looking for. Hence the search engines are actively
pushing blogs higher up the search engine ranking. What this means to
internet marketers is that if you don't have a blog for your business,
you are potentially reducing your chances of a high search engine
ranking. You need a blog nowadays to get noticed by the search engines.
For all the reasons mentioned above (and
many, many
more),
blogging is essential. Not only does it improve your web presence, it
also means you can keep in touch with clients and prospects more
easily. All the marketing research you can find will tell you that
regular contact with your customers is a vital component in retaining
existing clients, as well as gaining new business. Don?t put it off any
longer; it is time to get your blog going---today!
Copyright 2005 Stephen Wright
About
The Author
Stephen Wright is President & CEO of InternetMarketing.com.
Get everything you need to make money online in
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