RSS
Publishing: Not Just For Blogging Anymore
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Copyright
© Trina L.C. Schiller
Web
logs, channel
ezines, what's the difference?
Web
logs, or blogs, are a communication medium, gaining in popularity,
through which RSS [Really Simple Sydication] technology has been
introduced to the populous. However, blogs and RSS are not synonomous.
RSS technology is what gives life to the blog. and, has been around for
awhile. Blogging is a relatively new use for the system.
RSS
has
been used by the media for quite some time, to bring Internet travelers
the news, stock updates, and such. But blogging has brought it into the
mainstream, making it a bit more user friendly for the average traveler.
Put
simply, a web log is a interactive, virtual diary, that can be read by
anyone, and commented on, by its readers, as well. The technology,
driving the blog, is capable of so much more.
Publishing
an
ezine through a channel feed is another use that is picking up steam.
Seeing the benefits of channel publishing, more and more ezine
publishers are either supplementing or replacing their email systems of
distribution.
Since channel subscription is not
subscriber bot
friendly, and requires that one physically subscribe to the channel of
choice, without email reliance, it is the only true 100% opt-in method
for receiving information. Subscription forgeries cannot occur. Opting
out is as simple as deleting the channel from your computer. It is
instant and non-publisher dependent.
Channel
publishing also
makes permanent, what used to end up in the trash. Even ezines that
manage to make through the filters and into the inboxes of readers,
eventually wind up at the virtual curb, when it has been read. Not so
with channel publishing. Articles published on a channel are given an
item number and become a permanent archive of the channel. This allows
the reader to refer back to it, should the need arise, at any time,
without having to store the piece on their hard drive.
Another
plus to itemization and archiving, is that these articles, being rich
in content, are easliy spidered by search engines. This feature offers
the publisher to gain new subscribers based on keyword searches made by
John Q. Basically, people who have never heard of my own zine, can find
out about it, just by searching for a term contained within one of the
articles I've published, and Hello... New Subscriber!
Best
of
all, ezine publishing via RSS channels, allows the publisher a simple
method of syndicating their publication on any web site wanting to add
content. This is free exposure to the nth degree! We're not talking
about adding a link to someone elses web site, we're talking about
running a list of recent headlines, that redirect to its point of
origin. Consider what syndication meant for Ann Landers and Dear Abby,
in print. Syndication is what has kept Star Trek alive and well,
through four decades.
Lastly, where email gets
information lost
among the spam in the reader's inbox, channel publishing puts you right
on their desktop, where you can't be missed or accidentally deleted.
You'll never trip another autoresponder again either.
Web
logs
exist because of RSS, but the technology itself is so much more than
that. It is the foundation upon which limitless applications may be
based. Ezine channel publishing is but another extension; there are
still more to come.
Copyright © 2004
The
Trii-Zine Ezine
http://quikonnex.com/channel/page/triizine
ABOUT
THE AUTHOR
Trina L.C.
Schiller
is the proprietor and publisher of TLC Promotions and The Trii-Zine
Ezine. Trina is a Founding Publisher of Quikonnex.com, also member of
the National Register's Who's Who in Executives and Professionals and
CEO of the new Ads-On-Q? Syndicated Advertising Company. A professional
network marketer, and home business consultant, her mission is to help
others achieve their financial goals, while improving their quality of
life. |
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