Why
You're Not Blogging - And Why You Should Start Today
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Copyright
© Tinu AbayomiPaul
Copyright
2005 Tinu AbayomiPaul
Those
of you who aren't ready to wade into the Blog pool are taking your time
for several reasons, according to my informal interviews with people
before and after they blog. Others start blogging and then abandon
their projects too soon, unaware of the benefits.
Whatever
your
reason, you should get started now - or get back to blogging as the
case may be. Here?s some motivating enlightenment that you may find
surprising.
Reason 1 that you aren't blogging - You
don't
realize how huge the benefits are, and how much they may outweigh any
monetary or time costs involved.
I think number one
may partly
the fault of people like me, who have a foot in the marketing arena,
and don't explain the idea in detail.
We tend to
tell you how
great blogging is, but we don't tell you why, or better yet, show you.
Or we tell you how to get the best results with your blog, but don't
tell you where to start. Let's talk about some of the basic facts.
If
you've ever dreamed of going from getting 10 hits a month to getting a
few dozen visitors a day from search engines, blogging can make it
possible, if you do it right. The structure of a blog, and the fact
that most of them automatically generate content feeds, also make them
the best food for your friendly neighborhood search engine spider.
If
you would like to have visitors come back to your site over and over
again, until they buy, you may want to be a blogger. An informative
blog that engages your audience shortens the sales cycle. It also
creates a courtship period. They can subscribe to your thoughts, see if
they like you, even get to know you a little.
People
buy from people they like. I don?t remember who said it first, but I?ve
learned that it?s the truth.
If
your visitors don't feel like they are getting a personality vibe from
you, they are often less likely to buy. Vibe = buy. Remember that, and
that blogs make it easy for you to vibe.
If you'd
like to create
new targeted search engine pages for your site without needing to
hand-code a new page, or fire up your HTML editor every time, you may
enjoy blogging. You log in to your blog admin panel, type your
thoughts, proofread, press publish.
Presto. You?re a
blogger.
If you'd like free one-way links back to
your site that contain your lucrative keywords, blogging helps with
that too.
Even
if you've made a mess of your SEO efforts, or been the unsuspecting
victim of an algorithm change, as long as you aren't banned by a search
engine, blogging can help bring you back into top results. Because they
have a search engine friendly architecture, and can make use of your
keywords automatically, without being gratuitous, they are an easy way
to get into a search engine and stay in.
Reason 2
That you aren't blogging - You think it's hard and expensive.
Granted,
especially if you're busy, or have a medium sized to large business, it
may be in your best interest to hire one of the few consultants that
works on these types of issues.
But if you're a
small business
owner or home business owner with an online element, you can get away
with firing up a free blog and paying for an inexpensive custom
template if you can't install one on your own. Most blog consultants
will do all the keyword research, etc for you, so that all you'll have
to do is log in and blog.
Many of the most common
blog software
systems are free or inexpensive, especially when weighed against the
cost of only using paid methods to attract visitors.
Reason
3 That you aren't blogging - You don't think of yourself as a writer.
Not
only can you get away with a few paragraphs, you don't have to write in
professional-speak, or use industry jargon to blog. By nature, blogging
is done in a casual, conversational tone.
And your
blog posts
don't have to be long article-type entries like mine are. I'm used to
writing articles, and I'm just naturally verbose. My audience is used
to my mini-brain dumps, just as your blog readers will likely be happy
with, or adapt to, whatever your style is. Your audience will be
thrilled with a few paragraphs every day, as long as they?re
informative and consistent.
So take the plunge.
Start blogging
today. If you?re already a blogger and didn?t see the benefits the
first time around, try making it a part of your routine - and have a
little fun. Give it time to work for you.
You?ll be
glad you did.
About
the author:
Tinu is a web site promotion specialist who writes about many different
ways to get more visitors to your web site. If you want better search
engine results, more visitors and return traffic she invites you to
take a free eCourse on blogging at RescueYourBlog.com . |
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