Copyright
© Willie Crawfor
One of the saddest things I've
witnessed in personally
consulting with literally hundreds of people, is someone attempting to
start an online business with a virtually useless product. These are
usually people trying to sell outdated products that are generally
available for free from hundreds (if not thousands) of other websites.
I see the above far too often. Here are two
ways
that I've seen this happen:
- Someone, often a newbie, buys a set of
reprint or
resale
rights from a long copy sales page. This page does such a great job of
selling the package that the prospect can see setting up dozens of
sites and "making millions." The newbie buys the package, picks out a
few
products that look
promising, and begins setting up websites for each. Shortly afterwards
is where I often come into the picture, as these webmasters often
approach me for help in getting more sales. They are perplexed as to
why they haven't made even a single sale. I often take a quick look and
instantly identify the
problem.
The product is often "older than dirt" and available all over the
internet for free. At other times, the product is not outdated, but is
available on dozens of other sites at a much lower price. In the latter
case, the webmaster is trying to sell the product at the price that was
listed on the sales page where the bundle of products was described.
This would work if it weren't for the fact that MOST of the other
people who bought rights to the product were selling it much cheaper,
or even using it as a freebie to get new subscribers.
- A relative newbie buys a package
containing
dozens of "web
businesses-in-a-box." These are complete packages containing a
ready-to-go website and a product (usually software or an ebook). Often
these ready-to- go packages are comprised of outdated products that
countless other people are GIVING away.
How do you avoid the two situations
described above?
There's a
Latin expression - "caveat emptor." It means "let the buyer beware." It
means that it's the buyer's responsibility to know what he's buying.
Does this mean that you shouldn't buy these
packages
of reprint
and resale rights? No, it just means that you need to know what you are
buying. You also need to know how to properly market it. I've made a
small fortune from buying, repackaging, and then reselling reprint
rights, resale rights and private label rights.
My secret is that when I buy one of these
packages,
I go
through and look for items that I can combine in different ways. I look
for gems within these packages that weren't even emphasized on the
sales page, but that I know many of my customers would get a lot of use
out of. I look for items that I can add to other packages I'm already
selling... to breathe new life into an old sales page or add more value
to my offerings.
As an example, I once purchased a resale
rights
package that
included 38 PDF cookbooks. I added these cookbooks to the sales page
for my soul food cookbook that I was already selling (as a time limited
bonus). This increased my sales for that cookbook substantially while
adding practically nothing to the cost of delivering the basic product.
If you'd like to see that example in action, check out my sales page
at: http://Chitterlings.com/cookbook.html
Another one of my secrets is that I buy
private
label rights and
source code, modify these, and come up with new products at a very low
cost. I've done this with over a dozen ebooks, and with several
software titles that I currently market. This gives you your own unique
product at a very low cost.
The final thing that you MUST do is not
overpay for
these
reprint and resale rights. You WILL find lots of marketable gems in
these packages. You can market these as parts of new packages, or as
stand alone products. However, you do want to minimize your initial
investment.
You can actually find packages containing
literally
thousands
of dollars in reprint and resale rights for under $100. You can even
find these bargains for under $50. An example, is the Kick Start Mega
Sale, conducted to raise funds for building a homeless shelter. Here
you can get a package worth over $4000 for pennies on the dollar. This
package is available for a very limited time at: http://kickstartmegasale.com/ks/?ksa=2
You CAN set up an online info-marketing
business and
do
extremely well. The whole key is to get started with the right
product... one with some real value. The whole key there is to do your
due diligence, and to be aware of the traps. Now, you need never fall
victim to the horror stories that we opened this article with. Feel
free to pass this article on and to help spread the word.
Copyright 2006 Willie Crawford
About
The Author
Willie Crawford has been marketing and teaching on
the
Internet since late-1996. One of the most unusual
projects he helped orchestrate involved using an
Internet "fire sale" to fund the launching of a television
show, and building of a homeless shelter. Read about
that at: http://kickstartmegasale.com/ks/?ksa=2
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