PPC
Advertising: How to Make Your Business "CLICK"
|
PPC
stands for Pay Per Click - a popular advertising technique on the
Internet. Found on websites, advertising networks, and especially on
search engines, PPC advertising involves sponsored links that are
typically in the form of text ads. These are usually placed close to
search results, where an advertiser pays a particular amount to
visitors who click on these links or banners and land on the
advertiser's web page.
In essence, PPC advertising
is all
about bidding for the top or leading position on search engine results
and listings. Advertisers do this by buying or bidding on keyword
phrases that are relevant to their products or services - the higher
the bid, the higher the spot on the search results, the more the people
will find the ad (and click on it) to go to their websites (this is why
some people call it "keyword auctioning"). Advertisers would then pay
the bidding price every time a visitor clicks through the website.
PPC
advertising is also known
under the following names/variations:
- Pay
per placement
- Pay per performance
- Pay
per ranking
- Pay per position
- Cost
per click (CPC)
PPC
advertising is usually done
with the following standard procedures:
1.
Setting up an account and/or
deposit funds.
2. Creating a keyword list.
3.
Choosing (and setting up) an account with a PPC search engine.
4.
Bidding on the ad placement, including the search result words or
phrases.
5. Writing out an ad copy.
6.
Setting up the 'landing pages' for your ads.
7.
Placing the advertisement in the search engine.
There
are many benefits to Pay Per Click advertising, making it an effective
way of promoting a business 'online'. Some of them are listed below:
- Get
launched immediately. PPC advertisements are implemented very quickly -
they can go 'online' within an hour after winning the bid and paying
for it.
- Obtain specific,
pre-qualified, and quality
traffic. PPC provides you with a quality or a well-targeted traffic.
Visitors are narrowed down into 'qualified' people who are actually
looking for specific products and/or services that you offer - those
who are more likely to become a 'lead' (a convert) and complete a
transaction (either by buying your product or subscribing to the
service that you are offering.
- Widen
your reach. PPC advertising provides additional traffic to your site,
aside from the natural or "organic" search engines.
- Track
your investment. PPC advertising makes use of a tracking system that
will determine exactly who comes to the website and what they do once
they arrive - the length of their stay on the site and the number of
pages (including the actual pages) that they view. These are valuable
tools in determining statistics such as return on investment (ROI),
acquisition cost-per-visitor, and conversion rates (the percentage of
visitors who are converted into customers or leads).
Below
are some important things
to consider when planning on a pay per click campaign:
- Know
your product. Take an
inventory of the product and/or services that you have to offer (before
anything else).
- Stay within the budget. Determine your
daily or monthly budget; and
stay with it. This means keeping your budget in mind, avoiding bidding
wars if possible.
- Bid just right. Know how to bid
right - a
bid that is too high can exhaust all of your money, while a bid that is
too low can make you lose that spot.
- Watch the
bottom line.
Measure your profit margin against your spending or expenses. Know when
to stop and terminate your PPC program - if you spend more on
advertising but have little or no sales at all.
- Find the
right keywords. Decide which keyword phrases to opt and bid for. Do
some keyword research, either by actually looking at existing search
terms or with the use of online keyword suggestion tools, to know which
terms are mostly used when searching for items that are related to your
business. Focus on specific keywords, not on general ones.
- Write effective ads. A good PPC ad is
that which can persuade and move
a searcher. There are several approaches to this:
- Discount
offers
- Testimonials
- Celebrity/famous
endorsers
- Money-back guarantees
- Free
trials or sample offers
- Freebies
- Reverse
psychology
- Major benefits ("Lose weight")
- Direct
instructions ("Click here")
- Maintain
a
professional-looking site.
Your web content should be
regularly updated and checked for spelling and
grammatical errors.
There should be no broken links or images. The website
should be simple
- designed in such a way that it will be easy
for visitors to navigate
and load. Include contact details to create a good impression
among
potential customers.
Done properly, PPC
advertising can be an effective marketing tool that will maximize the
return on your investment.
Copyright ©
Ferdinand Martinez
About
the Author
----------------------------------------------------------------------------------
Ferdinand
Martinez is the owner of the HomeBiz-Resources
Website. To
find the best home based business
ideas and
opportunities so you can work at home
visit:
http://www.HomeBiz-Resources.com
----------------------------------------------------------------------------------
|
|
|
To Learn More About The Plug-In Profit Site Click Here |
____________________
Site Menu
____________________
|
| | ____________________
Are you smart
enough
to make money online? You
could be...
Click
here to get your FREE
copy of "Dotcomology - The Science of Making Money Online" TODAY! |
____________________
 Psst!...Have you Heard the Buzz?
There's a new, fully automated traffic-generation system
that can send thousands of targeted prospects to your website, every
single day, for FREE! It takes just 5 minutes to set it up, and it's
totally "viral"...
|
|
