A
Guide on RSS Tool
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RSS
is an
abbreviation that has evolved into the following, depending on their
versions:
- RDF Site Summary (also
known as RSS 0.9; the first version of RSS)
- Rich
Site Summary (also known as RSS 0.91; a prototype)
- Really
Simple Syndication (also known as RSS 2.0)
Today,
RSS stands for 'Really Simple Syndication', and it has the following 7
existing formats or versions (when
this article was write):
- 0.90
- 0.91
- 0.92
- 0.93
- 0.94
- 1.0
- 2.0
RSS
tools refer to a group of file formats that are designed to share
headlines and other web content (this may be a summary or simply 1 to 2
lines of the article), links to the full versions of the content (the
full article or post), and even file attachments such as multimedia
files. All of these data is delivered in the form of an XML file (XML
stands for eXtensible Markup Language), which has the following common
names:
- RSS feed
- Webfeed
- RSS
stream
- RSS channel
They are
typically shown on web pages as an orange rectangle that usually has
the letters XML or RSS in it.
RSS feeds can be used
to deliver any kind of information. Some of these 'feeds' include:
- Blogs
feed - each blog entry is summarized as a feed item. This makes blog
posts easier to scan, enabling 'visitors' to zoom in on their items of
interest.
- Article
feed - this alerts readers whenever there are new articles and web
contents available.
- Forum feed
- this allows users to receive forum posts and latest discussion topics.
- Schedule
feed - this allows users (such as schools, clubs, and other
organizations) to broadcast events and announce schedule changes or
meeting agendas.
- Discounts or
Special feed - this is
used to enable users (such as retail and online stores) to 'deliver'
latest specials and discounted offers.
- Ego
or News
Monitoring - this enables users to receive 'filtered' headlines or news
that are based on a specific phrase or keyword.
- Industry-specific
feed - used by technical professionals in order to market, promote, or
communicate with current (and prospective) customers and clients within
their specific industries.
RSS feeds
enable people to
track numerous blogs and news sources at the same time. To produce an
RSS feed, all you need is the content or the article that you want to
publicize and a validated RSS text file. Once your text file is
registered at various aggregators (or 'news readers'), any external
site can then capture and display your RSS feed, automatically updating
them whenever you update your RSS file.
RSS tools
are useful for
sites that add or modify their contents on a regular basis. They are
especially used for 'web syndication' or activities that involve
regular updates and/or publications, such as the following:
- News
websites - as used by major news organizations such as Reuters, CNN,
and the BBC.
- Marketing
- Bug
reports
- Personal weblogs
There
are many benefits to using RSS feeds. Aside from being a great
supplemental communication method that streamlines the communication
needs of various sectors, RSS tools and feeds can also have tremendous
benefits in your business, particularly in the field of internet
marketing.
RSS tools and feeds provide Internet
users with a
free (or cheap) and easy advertising or online marketing opportunity
for their businesses. Below are some of the RSS features that can help
make your internet marketing strategies more effective.
- Ease in
content distribution services. With RSS, your business can be
captured and displayed by virtually any external site, giving you an
easy way to 'spread out' and advertise them.
- Ease
in regular
content updates. With RSS, web contents concerning your business can
now be automatically updated on a daily (and even hourly) basis.
Internet users will be able to experience 'real time' updates as
information in your own file (such as new products and other
business-related releases) is changed and modified simultaneously with
that of the RSS feeds that people are subscribed to.
- Custom-made
content services. With RSS, visitors can have personalized
content services, allowing them total control of the flow and type of
information that they receive. Depending on their interests and needs,
visitors can subscribe to only those contents that they are looking for
(such as real estate or job listings).
- Increase
in (and
targeted) traffic. With RSS, traffic will be directed to your site as
readers of your content summary (or 1 to 2 lines of your article) who
find them interesting are 'forced' to click on a link back to your site.
These
are just several of the many things that you can do with RSS. The
possibilities are endless, and they are all aimed at providing you with
an effective internet marketing strategy for your business.Copyright © Ferdinand Martinez
About
the Author
----------------------------------------------------------------------------------
Ferdinand
Martinez is the owner of the HomeBiz-Resources
Website. To
find the best home based business
ideas and
opportunities so you can work at home
visit:
http://www.HomeBiz-Resources.com
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