The
Advantage of RSS Websites
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RSS
- or what is now known as "Really Simple Syndication" - is a file
format that is incorporated by Internet users in their websites to
allow for 'web syndication', making their web content available in a
format that can be universally understood by other people.
In
essence, RSS is a 'mini database' that contains headlines and
descriptions (a summary or a line or two of the full article) of your
web content, including hyperlinks that enable users to link back to the
full article of their choice.
RSS
websites - that
is, websites
that contain RSS 'feeds' (articles or postings) - typically have
colorful graphics to indicate to users that the specific web content is
available through RSS feeds. These graphics are usually depicted by
orange rectangles that are usually marked with 'RSS' or 'XML'.
With
its increased popularity, RSS is now being adopted and used by more
website owners or publishers. Today, numerous resources are now
available that aid Internet surfers (and even beginners as well) on how
to set up and use RSS.
Setting up RSS feeds and
adding them to
your website can be a simple process that does not involve a lot of
time or any money. Listed below are some simple and basic steps that
you might want to follow:
- Have
your web content and/or
news in an RSS feed format, such as XML (appropriate and 'ready-made'
feeds are also available from other sources).
- Click
the orange
graphic - this is the RSS feed icon. Take note of the URL of the RSS
feed; this will be displayed in the address bar (for Internet Explorer).
- Input
the feed URL on your RSS feed creation program.
- Click
on the "Generate Feed" button. This will generate the RSS code for your
web content.
- Enter the RSS code in the
appropriate
place on your own website.
Having
created an RSS feed for your website, next comes the task of publishing
your web content and news and having them displayed on other sites and
headline viewers. This is made possible with the use of RSS readers or
aggregators.
RSS readers or news aggregators are
used to view
particular web contents. RSS readers contain the collection of 'feeds'
or RSS files from content providers, and they are generally classified
into 3 types:
- Desktop RSS
readers - also known as
standalone desktop application, they generally 'run' in the background
and are similar to an e-mail client, collecting the feeds and
refreshing items automatically as they are updated.
- Web-based
aggregators - these are online services that enable users to
personalize web pages, refreshing them each time the page is accessed
or each time a person logs in to the service.
- Plug-in
aggregators/readers - these make use of either web browsers or e-mail
clients, which allow users to view RSS feeds while inside an existing
program.
Having an RSS-enabled website provides
Internet users (especially those who are website owners) with the
following benefits:
- Allows
users to generate up-to-date news and postings, as information and
content in the RSS readers or aggregators are automatically updated
each time the RSS feed is 'refreshed'.
- Allows
users to
have control over the information that they wish to view or receive, as
they can remove a feed of their choosing any time they want to.
Aside
from these benefits, RSS websites are also useful for people who
conduct their business in the Internet, particularly in Internet or
Online Marketing. RSS can be an effective marketing tool for your
website, especially in the following fields:
- E-mail
marketing and publishing
- Search engine marketing
and optimization
- Business blogging
- Internet
advertising
- Digital public relations
- Branding
and e-commerce
In addition, RSS can
'power' your website, providing you with the following:
- Valuable,
updated, and relevant resources for site visitors and potential clients
- RSS is ideal for websites that contain (and syndicate) a lot of
information that has to be changed or updated regularly.
- Search
engine optimization for the website.
- Increased
traffic for the website - your website can 'harvest' and display
information from other sites, driving more traffic to your own website.
- A
wide selection of 'channels' for content distribution, such as PDA's,
cellular phones, voice mails, and email ticklers.
- A
reliable way to have your web content delivered to Internet users and
potential clients - RSS ensures that your site is viewed by the people
who are interested in them, without having them blocked and 'cleaned'
by ISPs or Spam filters.
These are just
some of the
advantages that RSS can give your website (and your business). The
possibilities are endless, as more and more comes up almost everyday.
Do not be left behind - take the advantage of the marketing and
publishing power of RSS.Copyright ©
Ferdinand Martinez
About
the Author
----------------------------------------------------------------------------------
Ferdinand
Martinez is the owner of the HomeBiz-Resources
Website. To
find the best home based business
ideas and
opportunities so you can work at home
visit:
http://www.HomeBiz-Resources.com
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