The
Ten Commandments of Search Engine Optimization |
Copyright
© Bhaskar Thakur
Most of the time when we pitch to a new client we are asked for SEO
guarantees. ?Your competition has guaranteed top results and submission
to 100,000 Search Engines and Directories?. We go all out educating
clients that Search Engine Optimization is all about smart work and not
just adding random keywords and submitting to every directory possible.
I?m writing this article to reach out to the SEO buyers and help them
distinguish the crooks from the genuine SEO. I?ve compiled my Search
marketing experience over the years in this article. I hope this helps
you in selecting your Search Marketing initiative.
Commandment
1: There are no Rank Guarantees. (Period)
Search
Engines alone control their indexing and ranking algorithm. Do not try
to trick Search Engines. The only way to improve your Search Engine
Ranks is by playing by the rules. And the rule is very simple: make it
logical. Web content is primarily for the site visitor and not crawlers.
If
your Search Engine Optimizer sold you magic ?Top rank on google in 10
days flat?. Forget it. There are no short cuts. Top ranking in Search
Engines Natural Results will take time. Hard work is imperative
especially for the content on your website and the links to your site.
Commandment
2: Ranking is not the end, it?s the means.
Ask
yourself what will Top Search Engine Ranks get you? Most businesses are
interested in increasing sales on the website or in the least driving
qualified traffic. Ranking for the right keywords (keywords used by
your target audience) is important. There are SEOs who would try to
show case results for keywords that occur only on your website. Beware
such gimmicks.
Commandment
3:
Know your
competition.
?Rank?
is relative position and more so in the Search Engine?s natural
results. How well you do in the Search Engine Results is a function of
how much hard work you have put over competition. Analyze competition?s
keywords, links, keyword density and spread. But be sure to never copy
your competition.
Commandment
4: Use Search Engine
Friendly design.
A
search and visitor friendly design is must for any successful website.
Your website should be compelling enough for repeat visits by search
engines and potential customers. Make sure you have Search Engine
friendly urls and avoid those long URLs with query strings (http://mywebsite.com/index.php?PHPSESSID=5&a=z&f=g).
You should also make sure that your web designer follows global coding
standards like w3c (http://www.w3.org).
Commandment
5: Select Keywords that are worth.
You
must research the keywords before targeting. There are tools that give
you good idea of keyword?s search potential for example
(http://www.wordtracker.com/,
http://inventory.overture.com/d/searchinventory/suggestion/,
https://adwords.google.com/select/KeywordSandbox ). It is important to
know the number of searches for a keyword in the last month, last 6
months and last year. You should also find out the number of web pages
that are targeting the keyword. It is advisable to start a campaign
with keywords with moderate competition and high number of search.
Commandment
6: Write Great content.
Even
if your website site is technically perfect for search engine robots,
it won?t do you any good unless you also fill it with Great content.
Great is contextual and has editorial value. Great content brings
repeat visits and increases the chance of conversion. Great content is
factual and appeals to the target audience. The web page should have
desired action embedded in the content.
You must ensure that
the content is fresh. Keep adding and editing the content regularly.
Commandment
7: Use good hyper linking strategy.
Hyperlinks
make the content accessible and contextual. You must hyperlink in the
right context within the website and to the other websites. Good links
are appreciated by the Search Engines and by the visitors. No one likes
to be taken to a mall selling ?Macintosh? when shopping for ?apples?.
Commandment
8: Write relevant and original Meta content.
Meta
content is like business cards. Just as your business card tells who
you are and what you do Meta content tells the Search Engines the
relevance and context of a web page. Resist the temptation to include
everything in the Meta content, but make it detailed. Confused? The
idea is to include only what is relevant to the page in the Meta
Content but include everything that is relevant.
Commandment
9: Acquire Relevant Links.
The
Links you acquire are the roads to your web page for Search Engine Bots
and visitors. Good links increase your webpage?s equity on the World
Wide Web and bad link make a dent to the equity and credibility. Be
selective in reciprocal linking. Both reciprocal and one way links
work, if you are prudent in selecting the links. Submit your website to
the relevant sections in relevant directories.
Commandment
10: Consult experts, if you need to.
If
you have the competence there are two ways to learn. Learning from
one?s own mistakes and learning form other?s experience. You could
choose either. If you have the time and can wait for the online dollars
do it yourself. If you want to get started now it may be useful to
consult the experts.
About
the author:
The author is an expert in Search Marketing with over 10 years Online
Marketing experience. He heads www.rankuno.com,the
specialist in online marketing and Search Engine Optimization. RankUno
empowers its clients around the world with high ROI online marketing
programs. He may be reached at bhaskar@rankuno.com |
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