SEO
Sitemaps Give Websites a Boost |
A
lot of web pages will find an SEO sitemap useful in improving their
performance. SEO stands for ?Search Engine Optimization?, the
process that aims to create or revise Internet sites so that it can be
better found by search engines. The objective of SEO
campaigns is
to have websites appear in the top listing or first results page of
search engines.
Internet search engines, such as
Google and A9,
maintain a very large database of Web pages and available
files.
To do this, they devise a program called a web crawler, or
spider. This software automatically and continuously surfs
and
hunts content in the Web. Pages that the spider finds are
retrieved and indexed according to text content, giving more weight to
titles and paragraph headers. Spiders never stop navigating
the
web from page to page, to index the relevant content of the
Internet. Besides looking at the text of titles and headers,
some
programs are able to identify default tags and keep a library of these
page keywords or key phrases in the index.
When a
user connects
to the Internet types a query, which is automatically interpreted as
keywords, the search engine scans the saved index and creates a list of
web pages that is most appropriate to what the user is searching for.
SEO will use all the combined techniques
of keyword
analysis, smart code, good content literature, link popularity study
and website organization to place the subject web page as high as
possible in the list of search results in search engines. Web
pages displayed on the top of results pages are assumed to get the most
attention, and therefore, opportunity for earnings for web businesses
and pages with sponsor links.
Search engines usually
return a
list of results ranking pages according to the number of Internet sites
linked to them. Results can be classified as organic, or
sponsored links. Sponsored links are shown prominently
because
their creators or agents paid the search engine. Sponsored
links
are the main source of income of search engines. ?Organic?
search
results are the lists of actual results from the engines index and are
directly related to the keyword typed in the request. One of
the
more effective techniques of SEO is the creation of a well-organized
site map in a website. Since the site?s main page and other
content are directly linked to a site map, spiders can more easily move
through the website, identify the key words of the content, and index
these for a search engine. This is where the SEO sitemap
helps
the website creator or administrator.
Site maps are
usually
pages filled with links. These are shown as tables or lists,
although lists are generally more effective. Writing code for
SEO
sitemaps is very easy and simple to format and maintain.
These
are ideally basic HTML pages with default tags, logical titles and
keywords scattered in the Meta description. Introduction
areas
can contain more of the keywords. The site should have a main
heading for every directory.
A simple list layout
helps reduce
unnecessary tags that might ?hide? your keywords. Some
spiders
give more weight to the following, than text in the normal body of the
webpage: heading text, content within link elements, text
nearer
the top of the page and the text written for a link.
Therefore,
writing the keywords and links in these areas could somehow move up the
web page?s ranking. This goes for SEO sitemaps as well.
Web
sites should be designed consistently, so navigation models should
follow the flow of the site map. Therefore, the first section
in
the site map should be the first link in the navigation bar.
In
an SEO Sitemap, and most pages, the headings contain title attributes
where more key phrases in the site map can be added. Keywords are
generally well chosen and written in the body of a webpage.
However, in an SEO site map with little text, key words should be added
as much as possible. As much as possible, web links should
follow
web page titles, and must undergo SEO during coding. Care
must be
exercised not to cram the page with keywords and links, or the page
will be interpreted as blatant spamming and not receive any traffic at
all.
There is no way to guarantee that a website
will be shown
in the topmost ranking of "organic" search results for an extended
period of time. However, smart and responsible SEO sitemap
techniques can be used to place the website high up in the search
position. Regular monitoring and adjustment of the SEO
Sitemap
and search results would ensure that a website is kept near the top
ranking and receiving lots of web user traffic.Copyright
© Ferdinand Martinez
About
the Author ---------------------------------------------------------------------------------- Ferdinand
Martinez is the owner of the HomeBiz-Resources Website. To
find the best home based business
ideas and opportunities so you can work at home
visit:
http://www.HomeBiz-Resources.com ---------------------------------------------------------------------------------- |
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