Yahoo!
Site Map: A Useful Internet Marketing Tool |
A
website refers to a compilation of Web pages that can be typically
accessed through a software package, commonly known as a Web
browser (one example is the HTTP on the Internet). These pages, which
are essentially documents that are in the HTML or XHTML format (HTML
stands for Hyper Text Markup Language), are accessed from a 'common
root URL' - or the website's homepage (as most people know it). From
this homepage, the visitor/Internet user can browse or look through the
entire website either with the use of the hyperlinks or the URLs of the
different web pages.
Viewed on computers and other
devices that
are capable of connecting with the Internet (such as PDAs and cellular
phones), websites can be grouped into numerous types, depending on
their use or the services that they offer. Some of them include the
following:
- Archive site -
maintains and protects electronic contents that are valuable to the
point of extinction.
- Business
site - promotes a business or a service.
- Commerce
or eCommerce site - offers goods for sale.
- Community
site - allows people with related and similar interests to communicate
with each other (either through chat or message boards).
- Database
site - searches and displays a particular database's content.
- Development
site - provides data and sources that are related to software
development and web design, among others.
- Directory
site - contains wide-ranging contents that are usually divided into
categories and subcategories.
- Download
site - allows users to download electronic contents, such as game demos
and software.
- Game site -
provides a 'playground' where people meet and play.
- Information
site - contains data or content that have the sole purpose of informing
visitors (not for commercial purposes).
- News
site - dispenses or distributes news and commentaries (similar to an
information site).
- Pornography
site - shows pornographic videos and images.
- Search
engine site - provides general information and serves as a 'gateway'
for other sites and resources (can also be a web portal site).
- Shock
site - shows images and other materials that aim to offend viewers.
- Vanity
site - a personal site that is run or maintained by an individual or a
small group, the contents of which can be of any information that the
site owner wishes to include.
- Blog
site or blogs - registers online readings and posts online diaries or
discussion forums.
- Wiki site -
allows users to collaboratively edit the contents.
Yahoo!
is perhaps the most famous example of a very large website. The most
popular and widely-used website, Yahoo! is a mixture of the different
types of sites - it is a directory site and a search engine site, among
others.
Because of the enormous (and diverse) amount
of
information that it contains, the Yahoo! site map is an extremely
useful feature in the Yahoo! website.
A site map
is a web page
that lists the entire pages on a web site. Organized in a hierarchical
fashion, site maps can be in textual or visual form (a diagram or an
image).
The Yahoo! site map serves as a blueprint
for the Yahoo!
website. Similar to a book's Table of Contents, the Yahoo! sitemap
makes it easier for visitors or users to find specific information or
pages on the Yahoo! web site without having to browse many pages,
because the site map gives an overview or a visual outline of the
Yahoo! web site, with each location provided with active links to
enable the user to directly move to a specific location.
In
addition, the Yahoo! site map allows web developers to put out links
from across their sites, making it easier for search engine robots (or
engine spiders) to find these pages.
Because the
Yahoo! site
map improves the search engine optimization of a site, this feature can
be considered a valuable tool for online marketers, whose aim is to
stimulate and direct traffic to their web sites.
Note,
however,
that the Yahoo! site map can only give you the 'basics'. Because it is
important for web marketers to 'rank high' on main search engines, an
effective web marketing strategy that promotes your web site is also
very much needed. Listed below are some search engine strategies to
consider:
- Write a descriptive
page title at the top of your webpage that avoids 'filler' words like
"the" or "and".
- Incorporate
descriptive
keywords on your home page, along with your business name. This
is called "keyword prominence".
- Include
a Description Meta Tag at the top of the web page. This refers to the
sentences (1 or 2 lines, with a maximum of around 255 characters) that
describe the content of your web page.
These
are just some
of the many techniques that you can employ to get more users to visit
your website. The important thing is to focus on keywords - and let
Yahoo! site map do the rest.Copyright
© Ferdinand Martinez
About
the Author ---------------------------------------------------------------------------------- Ferdinand
Martinez is the owner of the HomeBiz-Resources Website. To
find the best home based business
ideas and opportunities so you can work at home
visit:
http://www.HomeBiz-Resources.com ---------------------------------------------------------------------------------- |
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