Internet
Marketing Website Promotion -The 7 Biggest Mistakes I See People
Make
With Websites!
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Copyright © Nick
A. James
1. Many people are not getting good or complete advice. Often for
example people don't understand all the concepts of Internet Marketing
and having a website so they simply pay to have a website developed.
Often this website may look good but it falls far short in the area of
being "search engine friendly". This is typically because many
businesses that deal with the web are very one track focused.
People
need to get independent opinions from a knowledgeable person. Someone
who doesn't have a biased agenda. Most businesses have a product or
service they try to push customers toward because they make a greater
profit on these items.
Many businesses that deal
with the
internet can be narrowly focused on their one main niche. They may do
webpage design and development and for their ease they either knowingly
or not don't consider other important attributes like optimizing the
page for search engine placement. Some example are weblinks in java
scripts. Search engines don't read these. Another example is the over
use of images to display text on webpage. Search engines develop your
webpages reputation based upon the words on the page. If the words are
in images they can't be read by the search engines. A simple test to
search for words is in your internet browser click on Edit and then
click on Find and search on any suspect words.
2.
People put too
much emphasis on their Company name in their website title. The title
should be geared toward keywords, etc. They don't take into account
search engines and keywords and that starting out nobody is going to be
searching on their Company Name.
3. People don't
wisely choose
their keywords or market. Planning here is key ? do some sample
searches and see what comes up - who is your competition?
4.
This is kind of a subset of number 3 above,? lack of adequate planning.
I.E ? What is the purpose of your webpage ? is it to sell them right
there or perhaps gather their information for further use?
5.
People don't either set up their website to collect names and leads
(email list) or they just collect everyone's name in one big box. For
example if you have several categories of interest on your site try to
collect the person's email tied to their specific point of interest.
6.
Over Targeting ? I see this problem all the time. People have a small
website and they try to over target every keyword remotely associated
with their website on each individual page. Each individual webpage
should be targeted as much as possible. A variation of this is people
try to optimize their sales page for good search engine ranking. A much
better approach is optimized pages, which direct people to their sales
page.
7. And of course they do a any number of
things that are not friendly with search engines. (Here are just a few
examples)
Like using frame pages incorrectly.
You
are hosting your Web site at a free Web space provider.
Your
Web site has a low link popularity.
Bonus
Tip: When requesting links from other websites vary the linking text
(title) you provide them, so that the linking text coming to your site
isn't always the same. Think of it like this, in nature you would have
a variance of linking texts. So if you do what is more natural, you
should rank better with the search engines.
About
the author:
Nick A. James offers informative tips and
information on nutrition, health and working from home. Get the Exclusive
Free Report!
-6 Steps to Simplify Your Life, Improve Your Health & Give You
Dynamic Energy! His many years of Internet Marketing expertise puts him
in unique position to help others starting a home
business . For free newsletter, health
blog , and cutting edge info contact him at: http://www.health-goji-juice.com |
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