Copyright ©
Charles Essmeier
Writing
articles on topics that are relevant to your Website?s
topic and submitting them to free content sites is a great way to
effectively promote your Website at little or no cost. There are many
Websites that want topical content, and they frequently obtain this
content from ?free content? publishers. Those sites are always looking
for articles and they?ll accept articles from most anyone. They offer
no compensation other than a link back to your Website. This, as many
writers have discovered, is a powerful incentive. Thousands of people
have written and submitted articles to ?free content? sites in order to
promote their own Website, and it?s probably the most cost-effective
tool for Website promotion. But there are hundreds of ?free content?
sites on the Web. Should you submit your articles to one site only, or
should you submit to many different sites? I would appear that
submitting articles to as many sites as possible is the best way to
promote your site.
In the six or seven weeks that I have been
writing
articles, I
have been submitting them to multiple ?free content? sites. I don?t
just submit to any site; I have some criteria. The site must have a
form that allows me to ?fill in the blanks? to submit my article. I?m
way too busy to deal with sites that require e-mail submissions or
require me to join a Yahoo! Group. I also avoid sites that will not
provide a live, clickable link back to my Website or sites that cover
only topics that aren?t relevant to the topics of my Websites. Based on
those criteria, I have a ?core? group of eighteen sites to which I
submit my articles. I have an additional group of seventeen sites I use
for articles I write that are related to Website promotion, such as
this one. Anytime I write an article, it is submitted to up to
thirty-five different sites for publication. From there, each article
could end up being published on thousands of different sites.
To date, I have written some 60 articles,
published
to many
different sites. In roughly that same time period, another author who
regularly submits articles to one of these content sites has written
nearly twenty times as many articles. It would appear, however, that
this author does not submit to multiple content sites, but instead
submits his articles to this one site only. Still, with some 1200
articles written, this author must be reaping much greater rewards from
his work than I am, right? That does not appear to be the case. This
author?s Website actually has fewer incoming links than a site of mine
that I have promoted through articles exclusively. If you do a search
on Google for this author?s name and a search for my name, you will
find that my name and his yield the same number of search results. Even
more interesting is the fact that this author has written all of these
articles to promote one Website, and my articles cover six different
topics and promote six different sites! By submitting to one article to
thirty-five different sites, I am obtaining the same promotion power as
if I had written thirty-five different articles!
The statistical evidence would suggest that
while it
is
important to find the best sites for submitting articles, it is well
worth the writer?s while to submit articles to as many sites as
possible in order to get the maximum amount of promotion out of each
article. Writing the articles is the hard part; submitting the articles
takes about one minute per site. That minute is well spent.
©Copyright
2005 by Retro Marketing. Charles Essmeier is the
owner of Retro Marketing, a firm that operates several retail Websites,
including http://www.aluminumchristmastrees.net
, a site devoted to vintage aluminum Christmas trees and accessories,
and http://www.rarepinkfloyd.com
, a site devoted to rare records, compact discs and memorabilia by the
band Pink Floyd.
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